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Notions of leadership in the United States embrace masculinity and reject femininity. Meredith Conroy's analysis of presidential election media coverage finds that the media invokes Gender Conflict Framing, creating a narrative in which a more masculine candidate is in conflict with a more feminine candidate. To what extent do media play a role in the maintenance of this gender hierarchy, where masculinity is the norm-and preference-in American politics? This book analyzes the way media describe presidential candidates' character and the degree to which this discourse maintains a preference for masculinity in our politics, using content analysis of major media outlets.