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Markets of One

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Markets of One B. Joseph Pine II
Libristo kod: 04233084
Nakladnici Harvard Business Review Press, veljača 2000
A collection of ten articles that chronicle the evolution of business competition from mass markets... Cijeli opis
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A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.

Informacije o knjizi

Puni naziv Markets of One
Autor B. Joseph Pine II
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2000
Broj stranica 240
EAN 9781578512386
ISBN 1578512387
Libristo kod 04233084
Nakladnici Harvard Business Review Press
Težina 440
Dimenzije 165 x 242 x 24

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Economics
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