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Marketing the e-Business

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Marketing the e-Business Charles Dennis
Libristo kod: 06745320
Nakladnici Taylor & Francis Ltd, prosinac 2007
Unpicks the challenges of e-marketing for various types of business. This book uses case studies and... Cijeli opis
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Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.

Informacije o knjizi

Puni naziv Marketing the e-Business
Autor Charles Dennis
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2007
Broj stranica 348
EAN 9780415965019
ISBN 9780415965019
Libristo kod 06745320
Nakladnici Taylor & Francis Ltd
Težina 492
Dimenzije 147 x 227 x 12

Kategorija

Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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