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Marketing Modernity

Name: Marketing Modernity
Brand: Taylor & Francis Ltd
SKU: 06704742
Price: 212.1 EUR
Availability: InStock

Adam Arvidsson

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 06704742

Nakladnici Taylor & Francis Ltd, veljača 2003

Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in...

Libristo kod: 06704742

531 b

212.10 €

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Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.

Informacije o knjizi

Puni naziv Marketing Modernity

Autor Adam Arvidsson

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2003

Broj stranica 192

EAN 9780415270441

ISBN 9780415270441

Libristo kod 06704742

Nakladnici Taylor & Francis Ltd

Težina 476

Dimenzije 156 x 234 x 18

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising

History & Archaeology > History > European history

Place qualifiers > Europe > Southern Europe > Italy

Time period qualifiers > c 1500 onwards to present day > 20th century, c 1900 to c 1999

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