Kako kupovati
Dostava
Savjetnik za kupnju
Marketing Communications
Engleski
369 b
PRIPREMAMO
Termin nepoznat
30 dana za povrat kupljenih proizvoda
Moglo bi vas zanimati i
/
Meki uvez
15.64
€
"Marketing Communications" provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. "Marketing Communications" explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to measuring the success rate.
Informacije o knjizi
Engleski
