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Marketing and Public Relations Practices in College Libraries

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Marketing and Public Relations Practices in College Libraries Anita Rothwell Lindsay
Libristo kod: 06352323
Nakladnici American Library Association, srpanj 2004
Presents results of a survey of over 175 college libraries along with sample documents of their mark... Cijeli opis
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Presents results of a survey of over 175 college libraries along with sample documents of their marketing activities. A variety of activities related to marketing and public relations are represented, such as annual reports, fundraising, marketing campaigns, mission statements, position descriptions, and planning documents for exhibits, public relations, promotions, and marketing.

Informacije o knjizi

Puni naziv Marketing and Public Relations Practices in College Libraries
Autor Anita Rothwell Lindsay
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2004
Broj stranica 192
EAN 9780838982952
ISBN 9780838982952
Libristo kod 06352323
Nakladnici American Library Association
Težina 476
Dimenzije 208 x 272 x 10

Kategorija

Reference, Information & Interdisciplinary subjects > Library & information sciences / Museology > Library, archive & information management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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