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Marketing and Healthcare Organizations

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Marketing and Healthcare Organizations Robin Lowe
Libristo kod: 08856855
Nakladnici Taylor & Francis Ltd, rujan 1995
This work starts with a broad approach to the marketing process. It then examines the characteristic... Cijeli opis
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This work starts with a broad approach to the marketing process. It then examines the characteristics of good and bad management practice and, against this background, addresses the question of how marketing might best contribute to the management of health sector organizations.

Informacije o knjizi

Puni naziv Marketing and Healthcare Organizations
Autor Robin Lowe
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 1995
Broj stranica 224
EAN 9781857751901
ISBN 9781857751901
Libristo kod 08856855
Nakladnici Taylor & Francis Ltd
Težina 310
Dimenzije 156 x 234 x 12

Kategorija

Society & Social Sciences > Social services & welfare, criminology > Social welfare & social services > Emergency services
Medicine & Nursing > Medicine: general issues > Health systems & services > Medical administration & management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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