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Marketing and American Consumer Culture

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Marketing and American Consumer Culture Arthur Asa Berger
Libristo kod: 20093397
Nakladnici Springer International Publishing AG, srpanj 2018
This book offers a cultural studies approach to marketing and advertising and shows readers how scho... Cijeli opis
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This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Informacije o knjizi

Puni naziv Marketing and American Consumer Culture
Autor Arthur Asa Berger
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2018
Broj stranica 164
EAN 9783319837123
Libristo kod 20093397
Nakladnici Springer International Publishing AG
Težina 454
Dimenzije 148 x 210 x 10

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies
Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Language & Linguistics > Linguistics > Semantics, discourse analysis, stylistics
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Semiotics / semiology
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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