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Market Research Methodologies

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Market Research Methodologies Amandeep Takhar-Lail
Libristo kod: 09060962
Nakladnici Idea Group,U.S., kolovoz 2014
"This book brings together innovative techniques and novel designs that aid in the development of mu...
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"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--

Informacije o knjizi

Puni naziv Market Research Methodologies
Autor Amandeep Takhar-Lail
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2014
Broj stranica 300
EAN 9781466663718
ISBN 9781466663718
Libristo kod 09060962
Nakladnici Idea Group,U.S.
Težina 1096
Dimenzije 292 x 228 x 25

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
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