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Market Mediations

Name: Market Mediations
Brand: Palgrave Macmillan
SKU: 12045449
Price: 61.28 EUR
Availability: InStock

Benoit Heilbrunn

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 12045449

Nakladnici Palgrave Macmillan, siječanj 2014

Market Mediations offers a fresh way to look at consumption practices, design and branding issues th... Cijeli opis

Libristo kod: 12045449

154 b

61.28 €

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Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

Informacije o knjizi

Puni naziv Market Mediations

Autor Benoit Heilbrunn

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2014

Broj stranica 250

EAN 9781349506224

Libristo kod 12045449

Nakladnici Palgrave Macmillan

Težina 344

Dimenzije 140 x 216 x 15

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research

Economics, Finance, Business & Management > Economics > International economics

Economics, Finance, Business & Management > Business & Management > Business strategy

Economics, Finance, Business & Management > Business & Management > Management & management techniques

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