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30 dana za povrat kupljenih proizvoda
Written and edited by leading experts in the field, this authoritative account sets UK and European practices firmly within a global context. Key features: international and cross-cultural case studies, examples and comparisons from a range of countries including the emerging economies; case study approach illuminates complex theories by showing how they are applied in practice; criticality is central to the book with each chapter including critical analysis, critical questions and boxed critical insights and reflections; and a companion website with free full text journal articles.