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30 dana za povrat kupljenih proizvoda
The present book is devoted to a description of prevailing changes that firms and markets are currently undergoing as well as the analysis of driving factors and the implications for the future. This publication constitutes a collection of articles that discuss dominant change processes in key industries (e.g. banking, health care, retail). It focuses on the permanent process of innovation, the role of leadership, employees motivation and corporate governance for the organizational change. It also provides initial scientific findings on IT-based platforms of value co-creation, e.g. to involve suppliers and customers or even communities in the process of change in firms and markets.