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Management and Creativity - From Creative Industries to Creative Management

Name: Management and Creativity - From Creative Industries to Creative Management
Brand: John Wiley and Sons Ltd
SKU: 04954518
Price: 60.67 EUR
Availability: InStock

Chris Bilton

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 04954518

Nakladnici John Wiley and Sons Ltd, kolovoz 2006

This book explores the relationship between the management of creativity and creative approaches to... Cijeli opis

Libristo kod: 04954518

153 b

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60.67 €

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This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.