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Export import relationships are complex and are§regulated by various legal instruments. Incoterms§2000 is one of the most important issues in the§international seafood trade. Its use varies depending§on business environments, countries and companies§involved. The most common factors affecting the§choice of delivery terms are volume/value of the§consignment, control over delivery, common practice,§legislation obstacles. Practices of different§countries vary depending on various factors such as§location of the country and its suppliers, economical& legal regulations, etc. Seafood importers in each§country have a unique set of factors that are crucial§for the choice of delivery terms. Identifying these§factors is crucial for understanding the§relationships and the decision making processes in§the exporter-importer dyads. This work investigates§the factors influencing the choice of terms of§delivery in seafood export from Norway to Japan and§Russia with a particular focus on the evaluation§of the perceived relationship quality by the§importers and its possible influence on the use of§Incoterms 2000.