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Luxury Strategy in Action

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Luxury Strategy in Action J. Hoffmann
Libristo kod: 02966409
Nakladnici Springer Palgrave Macmillan, studeni 2010
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book... Cijeli opis
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Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

Informacije o knjizi

Puni naziv Luxury Strategy in Action
Autor J. Hoffmann, I. Coste-Maniere
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2011
Broj stranica 205
EAN 9781349346530
Libristo kod 02966409
Nakladnici Springer Palgrave Macmillan
Težina 341
Dimenzije 155 x 11 x 13

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Industry & industrial studies
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