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Luxury Online

Name: Luxury Online
Brand: Springer Palgrave Macmillan
SKU: 02966508
Price: 72.0 EUR
Availability: InStock

U. Okonkwo

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 02966508

Nakladnici Springer Palgrave Macmillan, studeni 2009

This new book focuses on the analysis of the online strategy and development of the luxury industry,... Cijeli opis

Libristo kod: 02966508

181 b

72.00 €

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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

Informacije o knjizi

Puni naziv Luxury Online

Autor U. Okonkwo

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2010

Broj stranica 360

EAN 9781349364176

ISBN 1349364177

Libristo kod 02966508

Nakladnici Springer Palgrave Macmillan

Težina 587

Dimenzije 156 x 235 x 20

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research

Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects

Economics, Finance, Business & Management > Business & Management > Management & management techniques

Medicine & Nursing > Medicine: general issues > Medical sociology

Economics, Finance, Business & Management > Economics

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