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Know Your Customer - New Approaches to Understanding Custgmer Value and Satisfaction

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Know Your Customer - New Approaches to Understanding Custgmer Value and Satisfaction R.B. Woodruff
Libristo kod: 05081201
Nakladnici John Wiley and Sons Ltd, travanj 1996
Intended for business students and managers who want to become more customer--oriented, this book fo...
? points 137 b
54.64 €
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Intended for business students and managers who want to become more customer--oriented, this book focuses on helping managers develop information skills for understanding customersa perceptions of value and satisfaction.

Informacije o knjizi

Puni naziv Know Your Customer - New Approaches to Understanding Custgmer Value and Satisfaction
Autor R.B. Woodruff, Sarah F Gardial
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 1996
Broj stranica 360
EAN 9781557865533
ISBN 1557865531
Libristo kod 05081201
Nakladnici John Wiley and Sons Ltd
Težina 424
Dimenzije 162 x 211 x 18

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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