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Innovative Marketing Communications

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Innovative Marketing Communications Emma H. Wood
Libristo kod: 06697857
Nakladnici Taylor & Francis Ltd, listopad 2005
Provides students and event managers with an insight into the strategic and innovative marketing of... Cijeli opis
? points 204 b
81.37 €
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Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.

Informacije o knjizi

Puni naziv Innovative Marketing Communications
Autor Emma H. Wood
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2005
Broj stranica 324
EAN 9780750663618
ISBN 9780750663618
Libristo kod 06697857
Nakladnici Taylor & Francis Ltd
Težina 658
Dimenzije 188 x 242 x 22

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries
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