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Hybridization of MNE Subsidiaries

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Hybridization of MNE Subsidiaries Florian A. A. Becker-Ritterspach
Libristo kod: 04552102
Nakladnici Palgrave Macmillan, prosinac 2008
Multinational Enterprises setting up subsidiaries in emerging markets face the ongoing issue as to w... Cijeli opis
? points 154 b
61.42
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Multinational Enterprises setting up subsidiaries in emerging markets face the ongoing issue as to what extent they can transfer their home-grown or global organizational models. Addressing this question, this book shows how and why the hybridization profiles of automobile subsidiaries in India differ. Focusing on the transfer and local adaptation of production models, the author argues that only when we consider strategic choices at the corporate and subsidiary level, as well as their institutional and strategic embeddedness, can we understand subsidiary hybridization.

Informacije o knjizi

Puni naziv Hybridization of MNE Subsidiaries
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2008
Broj stranica 302
EAN 9780230206694
ISBN 0230206697
Libristo kod 04552102
Nakladnici Palgrave Macmillan
Težina 516
Dimenzije 163 x 222 x 22
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