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Hybrid Value Creation

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Hybrid Value Creation Vivek K. Velamuri
Libristo kod: 01784300
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, travanj 2013
This work deals with hybrid value creation, i.e., the process of generating additional value by inno... Cijeli opis
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This work deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). Vivek K. Velamuri provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation. In addition, it helps practitioners to come to grips with understanding the dynamics of hybrid value creation, irrespective of the industry they are in. At the same time directions for future research are identified and provided.

Informacije o knjizi

Puni naziv Hybrid Value Creation
Autor Vivek K. Velamuri
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2013
Broj stranica 200
EAN 9783834939609
ISBN 3834939609
Libristo kod 01784300
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Težina 2903
Dimenzije 148 x 210 x 13

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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