How to Think Like Sir Alex Ferguson

In 2013, Sir Alex Ferguson's autobiography broke all records as the fastest selling non-fiction book or all time. However, many readers were left disappointed that he revealed little about how he had become the greatest British football manager in the history of the game. In How to Think Like Sir Alex Ferguson, Professor Damian Hughes, a sports psychologist who worked with Ferguson at Old Trafford, distills the primary lessons of Ferguson's success and shows how we can apply them to our own lives, whether in business, sport or personal. Just as Dr Steve Peters has shown in the bestselling The Chimp Paradox how having a psychological advantage can pay dividends in the sporting arena as well as in everyday life, so Hughes will show, for example, how the lessons of visualization - the art of visualizing the goal you want to achieve can be applied at a Champions League Final and in the boardroom. He will also show how Ferguson's man-management skills of widely varying characters, including some of the most famous names in sport - Beckham, Giggs and Cantona - meant that he was able to successfully manage change through 27 years to provide success year after year. These are essential skills that can be applied to any walk of professional life.