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How to Plan Advertising

Name: How to Plan Advertising
Brand: Cengage Learning EMEA
SKU: 04168059
Price: 95.53 EUR
Availability: InStock

Alan Cooper

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 04168059

Nakladnici Cengage Learning EMEA, svibanj 2001

This book is carefully structured to follow the basic sequence of tasks with which a planner is conc... Cijeli opis

Libristo kod: 04168059

242 b

95.53 €

Po narudžbi kod izdavača Šaljemo za 17-26 dana

30 dana za povrat kupljenih proizvoda

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Truth, Lies, and Advertising Jon Steel

/ Tvrdi uvez

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This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.