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How to Measure Customer Satisfaction
Jezik
Engleski
Engleski
Knjiga
Meki uvez
Customer satisfaction and loyalty are key differentiators between the better and poorer performing b...
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Libristo kod: 04101733
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Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition takes readers step-by-step through designing and implementing a CSM survey, highlighting blunders that are commonly made and explaining how to make sure that the measures produced are accurate and credible. It also covers ways of gaining understanding and ownership of the CSM programme throughout the organization and clarifies the business case for customer satisfaction.
Informacije o knjizi
Puni naziv
How to Measure Customer Satisfaction
Autor
John Brierley
Jezik
Engleski
Engleski
Uvez
Knjiga - Meki uvez
Datum izdanja
2003
Broj stranica
160
EAN
9780566085956
ISBN
056608595X
Libristo kod
04101733
Nakladnici
Taylor & Francis Ltd
Težina
294
Dimenzije
171 x 243 x 12
