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Knjige na engleskom > Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management > HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Name: HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Brand: Harvard Business Review Press
SKU: 16790478
Price: 40.83 EUR
Availability: InStock

Harvard Business Review

Clayton M. Christensen

Theordore Levitt

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 16790478

Nakladnici Harvard Business Review Press, travanj 2013

Stop pushing products--and start cultivating relationships with the right customers.If you read noth...

Libristo kod: 16790478

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40.83 €

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Stop pushing products--and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harv

Informacije o knjizi

Puni naziv HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Autor Harvard Business Review, Clayton M. Christensen, Theordore Levitt

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2013

Broj stranica 224

EAN 9781633694576

ISBN 1633694577

Libristo kod 16790478

Nakladnici Harvard Business Review Press

Težina 240

Dimenzije 139 x 209 x 16

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management: leadership & motivation

Sports & Active outdoor recreation > Sport: general > Sports training & coaching > Sports psychology

Economics, Finance, Business & Management > Business & Management > Sales & marketing

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