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Handbook of Scales in Tourism and Hospitality Research

Name: Handbook of Scales in Tourism and Hospitality Research
Brand: CABI Publishing
SKU: 04843331
Price: 78.99 EUR
Availability: InStock

Gursoy

Dogan (Washington State University

USA)

Uysal

Muzaffer (Professor & Dept. Chair

University of Massachusetts Amherst

USA)

Sirakaya-Turk

Ercan (University of South Carolina

USA)

Ekinci

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 04843331

Nakladnici CABI Publishing, prosinac 2014

As the field of tourism and hospitality experiences maturity and scientific sophistication, research... Cijeli opis

Libristo kod: 04843331

199 b

78.99 €

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As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management .

Informacije o knjizi

Puni naziv Handbook of Scales in Tourism and Hospitality Research

Autor Gursoy, Dogan (Washington State University, USA), Uysal, Muzaffer (Professor & Dept. Chair, University of Massachusetts Amherst, USA), Sirakaya-Turk, Ercan (University of South Carolina, USA), Ekinci, Yu

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2014

Broj stranica 432

EAN 9781780644530

ISBN 1780644531

Libristo kod 04843331

Nakladnici CABI Publishing

Težina 1126

Dimenzije 171 x 251 x 28

Kategorija

Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries

Economics, Finance, Business & Management > Industry & industrial studies > Hospitality & service industries

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