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Handbook of Quality-of-Life Research
Jezik
Engleski
Engleski
Knjiga
Meki uvez
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL r...
Cijeli opis
Libristo kod: 01974386
?
685 b
685 b
269.94
€
Vanjske zalihe u manjem broju
Šaljemo za 12-15 dana
30 dana za povrat kupljenih proizvoda
Moglo bi vas zanimati i
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
Informacije o knjizi
Puni naziv
Handbook of Quality-of-Life Research
Autor
M. J. Sirgy
Jezik
Engleski
Engleski
Uvez
Knjiga - Meki uvez
Datum izdanja
2010
Broj stranica
458
EAN
9789048158911
ISBN
9048158915
Libristo kod
01974386
Nakladnici
Springer
Težina
712
Dimenzije
155 x 235 x 26
Kategorija
