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Handbook of Quality-of-Life Research
Jezik
Engleski
Engleski
Knjiga
Tvrdi uvez
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL r...
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Libristo kod: 01414532
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685 b
685 b
271.39
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Šaljemo za 10-14 dana
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This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
Informacije o knjizi
Puni naziv
Handbook of Quality-of-Life Research
Autor
M. J. Sirgy
Jezik
Engleski
Engleski
Uvez
Knjiga - Tvrdi uvez
Datum izdanja
2001
Broj stranica
458
EAN
9781402001727
ISBN
140200172X
Libristo kod
01414532
Nakladnici
Springer-Verlag New York Inc.
Težina
1830
Dimenzije
155 x 235 x 30
