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Handbook of Marketing Research

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Handbook of Marketing Research Rajiv Grover
Libristo kod: 04784801
Nakladnici SAGE Publications Inc, kolovoz 2006
Accessible and reader-friendly this handbook promotes the curent overarching business philosophy of... Cijeli opis
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235.78 €
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Accessible and reader-friendly this handbook promotes the curent overarching business philosophy of customer//market focus by emphasizing the need for market research to provide the insights required for making decisions. This book identifies such troubling current trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses. Top international researchers from both academia and practice have come together here to provide a broad range of ideas and applications.

Informacije o knjizi

Puni naziv Handbook of Marketing Research
Autor Rajiv Grover, Marco Vriens
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2006
Broj stranica 720
EAN 9781412909976
ISBN 141290997X
Libristo kod 04784801
Nakladnici SAGE Publications Inc
Težina 1406
Dimenzije 184 x 257 x 44

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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