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Handbook of Cross-Cultural Marketing

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Handbook of Cross-Cultural Marketing Paul A. Herbig
Libristo kod: 06742396
Nakladnici Taylor & Francis Inc, studeni 1997
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You h... Cijeli opis
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Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to hel

Informacije o knjizi

Puni naziv Handbook of Cross-Cultural Marketing
Autor Paul A. Herbig
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 1997
Broj stranica 392
EAN 9780789002853
ISBN 9780789002853
Libristo kod 06742396
Nakladnici Taylor & Francis Inc
Težina 730

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies
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