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Handbook of CRM

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Handbook of CRM Adrian Payne
Libristo kod: 04145457
Nakladnici Taylor & Francis Ltd, listopad 2005
Customer Relationship Management is a holistic strategic approach to managing customer relationships... Cijeli opis
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Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This book provides coverage of the key concepts in this vital field. It helps in understanding the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.

Informacije o knjizi

Puni naziv Handbook of CRM
Autor Adrian Payne
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2005
Broj stranica 458
EAN 9780750664370
ISBN 0750664371
Libristo kod 04145457
Nakladnici Taylor & Francis Ltd
Težina 806
Dimenzije 166 x 240 x 31

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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