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Handbook of Brand Management Scales

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Handbook of Brand Management Scales Veronique Pauwels-Delassus
Libristo kod: 09394629
Nakladnici Taylor & Francis Ltd, kolovoz 2015
The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in... Cijeli opis
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The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketin

Informacije o knjizi

Puni naziv Handbook of Brand Management Scales
Autor Veronique Pauwels-Delassus
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2015
Broj stranica 310
EAN 9780415742955
ISBN 9780415742955
Libristo kod 09394629
Nakladnici Taylor & Francis Ltd
Težina 636
Dimenzije 241 x 164 x 24

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Reference, Information & Interdisciplinary subjects > Encyclopaedias & reference works > Reference works
Reference, Information & Interdisciplinary subjects > Research & information: general > Research methods: general
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