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Global Strategy
Jezik
Engleski
Engleski
Knjiga
Tvrdi uvez
Global Strategy deals with the question of how firms can compete in a global environment. Andrew Ink...
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Libristo kod: 04516084
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204 b
204 b
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Global Strategy deals with the question of how firms can compete in a global environment. Andrew Inkpen and Kannan Ramaswamy examine the issues considered central to the study of strategic management in a global context, such as the nature of global advantage, strategic alliances, competing in emerging markets, international corporate governance, global knowledge management, and ethical issues in international business. By integrating academic research with practical examples and case studies the book informs students and managers of global business about a diverse set of important strategic issues.
Informacije o knjizi
Puni naziv
Global Strategy
Autor
Andrew Inkpen, Kannan Ramaswamy
Jezik
Engleski
Engleski
Uvez
Knjiga - Tvrdi uvez
Datum izdanja
2005
Broj stranica
264
EAN
9780195167207
ISBN
0195167201
Libristo kod
04516084
Nakladnici
Oxford University Press Inc
Težina
530
Dimenzije
163 x 240 x 21
