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Global Marketing - Market Entry of 'Dr. Ing. hc. F. Porsche AG' in China

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Global Marketing - Market Entry of 'Dr. Ing. hc. F. Porsche AG' in China Karsten Klauenberg
Libristo kod: 05285188
Nakladnici Examicus Publishing, ožujak 2012
Scholarly Research Paper from the year 2004 in the subject Business economics - Marketing, Corporate... Cijeli opis
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Scholarly Research Paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, grade: 70, University of the West of England, Bristol, language: English, abstract: This assignment describes, analyses and evaluates Porsche 's strategyto enter the Chinese market for exclusive sport cars. On the basis of the literature review the assignment focuses on the general decision to enter the mainland's market and furthermore it particularly evaluates the chosen mode of market entry from cultural, automobile-specific, branding and promotional perspectives.

Informacije o knjizi

Puni naziv Global Marketing - Market Entry of 'Dr. Ing. hc. F. Porsche AG' in China
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2012
Broj stranica 24
EAN 9783656991366
ISBN 3656991367
Libristo kod 05285188
Nakladnici Examicus Publishing
Težina 59
Dimenzije 178 x 254 x 2
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