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Global Business Strategy

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Global Business Strategy Howard Cox
Libristo kod: 05122900
Nakladnici Cengage Learning EMEA, prosinac 1996
This major new text looks at the key elements in the operation and strategic development of internat... Cijeli opis
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This major new text looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text takes a multidisciplinary approach to show how international firms operate in the changing global environment, and how they make decisions for successful growth. It is designed for students undertaking courses in international business, economics and management at final year undergraduate, postgraduate and MBA level.

Informacije o knjizi

Puni naziv Global Business Strategy
Autor Howard Cox, Nigel Grimwade, Robin John, Grazia Ietto-Gillies
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 1996
Broj stranica 448
EAN 9781861523525
ISBN 1861523521
Libristo kod 05122900
Nakladnici Cengage Learning EMEA
Težina 709
Dimenzije 188 x 246 x 22

Kategorija

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > International business
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