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Global Advertising, Attitudes, and Audiences

Name: Global Advertising, Attitudes, and Audiences
Brand: Taylor & Francis Ltd
SKU: 06691938
Price: 78.98 EUR
Availability: InStock

Tony Wilson

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 06691938

Nakladnici Taylor & Francis Ltd, rujan 2013

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consu... Cijeli opis

Libristo kod: 06691938

198 b

78.98 €

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Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate th

Informacije o knjizi

Puni naziv Global Advertising, Attitudes, and Audiences

Autor Tony Wilson

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2013

Broj stranica 182

EAN 9780415860895

ISBN 9780415860895

Libristo kod 06691938

Nakladnici Taylor & Francis Ltd

Težina 340

Dimenzije 152 x 229

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising

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