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Professionals in all areas business; government; thephysical, life, and social sciences; engineering; medicine, etc. benefit from using statistical experimental design tobetter understand their worlds and then use that understanding toimprove the products, processes, and programs they are responsiblefor. This book aims to provide the practitioners of tomorrow with amemorable, easy to read, engaging guide to statistics andexperimental design. This book uses examples, drawn from a variety of established texts,and embeds them in a business or scientific context, seasoned witha dash of humor, to emphasize the issues and ideas that led to theexperiment and the what-do-we-do-next? steps after theexperiment. Graphical data displays are emphasized as means ofdiscovery and communication and formulas are minimized, with afocus on interpreting the results that software produce. The roleof subject-matter knowledge, and passion, is also illustrated. Theexamples do not require specialized knowledge, and the lessons theycontain are transferrable to other contexts. Fundamentals of Statistical Experimental Design and Analysisintroduces the basic elements of an experimental design, and thebasic concepts underlying statistical analyses. Subsequent chaptersaddress the following families of experimental designs: * Completely Randomized designs, with single or multipletreatment factors, quantitative or qualitative * Randomized Block designs * Latin Square designs * Split-Unit designs * Repeated Measures designs * Robust designs * Optimal designs Written in an accessible, student-friendly style, this book issuitable for a general audience and particularly for thoseprofessionals seeking to improve and apply their understanding ofexperimental design.