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Fundamentals of Business-to-Business Marketing

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Fundamentals of Business-to-Business Marketing Ingmar Geiger
Libristo kod: 15194492
Nakladnici Springer International Publishing AG, listopad 2016
This textbook gives a comprehensive overview of the key principles of business marketing. The reader... Cijeli opis
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This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

Informacije o knjizi

Puni naziv Fundamentals of Business-to-Business Marketing
Autor Ingmar Geiger, Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2016
Broj stranica 330
EAN 9783319385211
ISBN 3319385216
Libristo kod 15194492
Nakladnici Springer International Publishing AG
Težina 5153
Dimenzije 155 x 235 x 18

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
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