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Fashion Branding Unraveled
Jezik
Engleski
Engleski
Knjiga
Meki uvez
Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand dev...
Cijeli opis
Libristo kod: 04369218
?
164 b
164 b
65.36
€
Vanjske zalihe
Šaljemo za 23-31 dana
30 dana za povrat kupljenih proizvoda
Moglo bi vas zanimati i
Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.
Informacije o knjizi
Puni naziv
Fashion Branding Unraveled
Autor
Kaled Hameide
Jezik
Engleski
Engleski
Uvez
Knjiga - Meki uvez
Datum izdanja
2011
Broj stranica
304
EAN
9781563678745
ISBN
1563678748
Libristo kod
04369218
Nakladnici
Bloomsbury Publishing
Težina
576
Dimenzije
235 x 187 x 19
