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Fame and Fortune

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Fame and Fortune Cees B.M. Van Riel
Libristo kod: 04508935
Nakladnici Pearson Education, ožujak 2008
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, p... Cijeli opis
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Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.

Informacije o knjizi

Puni naziv Fame and Fortune
Autor Cees B.M. Van Riel, Charles J. Fombrun
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2008
Broj stranica 304
EAN 9780137144419
ISBN 0137144415
Libristo kod 04508935
Nakladnici Pearson Education
Težina 422
Dimenzije 161 x 228 x 17

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management: leadership & motivation
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