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Fall of PR & the Rise of Advertising

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Fall of PR & the Rise of Advertising Stefan Engeseth
Libristo kod: 04341011
Nakladnici Engeseth Publishing, lipanj 2009
Move business forward and drag Top Management along with you Al Ries' best selling book, The Fall o... Cijeli opis
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Move business forward and drag Top Management along with you Al Ries' best selling book, The Fall of Advertising and the Rise of PR, shook the advertising industry to the bone. The advertising world was outraged. When Ries argued that advertising just was

Informacije o knjizi

Puni naziv Fall of PR & the Rise of Advertising
Autor Stefan Engeseth
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2009
Broj stranica 206
EAN 9789163307775
ISBN 9163307774
Libristo kod 04341011
Nakladnici Engeseth Publishing
Težina 222
Dimenzije 128 x 205 x 12

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
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