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Essentials of Mass Communication Theory

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Essentials of Mass Communication Theory Arthur Asa Berger
Libristo kod: 04714994
Nakladnici SAGE Publications Inc, kolovoz 1995
This comprehensive resource on mass communication theory is structured around the key conceptual are... Cijeli opis
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This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.

Informacije o knjizi

Puni naziv Essentials of Mass Communication Theory
Autor Arthur Asa Berger
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 1995
Broj stranica 224
EAN 9780803973572
ISBN 0803973578
Libristo kod 04714994
Nakladnici SAGE Publications Inc
Težina 370
Dimenzije 152 x 228 x 14

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Reference, Information & Interdisciplinary subjects > Research & information: general > Information theory
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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