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Essentials of Marketing Management

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Essentials of Marketing Management Geoffrey Lancaster
Libristo kod: 16203654
Nakladnici Taylor & Francis Ltd, kolovoz 2017
The overall success of an organization is dependent on how marketing is able to inform strategy and... Cijeli opis
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The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study o

Informacije o knjizi

Puni naziv Essentials of Marketing Management
Autor Geoffrey Lancaster, Lester Massingham
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2017
Broj stranica 474
EAN 9781138038967
ISBN 9781138038967
Libristo kod 16203654
Nakladnici Taylor & Francis Ltd
Težina 904
Dimenzije 191 x 246 x 27

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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