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Essentials of Corporate Communication

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Essentials of Corporate Communication Charles J Fombrun
Libristo kod: 04070682
Nakladnici Taylor & Francis Ltd, veljača 2007
Presenting the most up-to-date content available this essential textbook is a must-read for all thos... Cijeli opis
? points 669 b
266.17 €
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Presenting the most up-to-date content available this essential textbook is a must-read for all those studying and working in this field. This book helps readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding.

Informacije o knjizi

Puni naziv Essentials of Corporate Communication
Autor Charles J Fombrun
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2007
Broj stranica 328
EAN 9780415328265
ISBN 0415328268
Libristo kod 04070682
Nakladnici Taylor & Francis Ltd
Težina 646
Dimenzije 164 x 243 x 23

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management: leadership & motivation
Economics, Finance, Business & Management > Business & Management > Office & workplace
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