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Entrepreneurial Marketing

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Entrepreneurial Marketing Zubin Sethna
Libristo kod: 01353586
Nakladnici Emerald Publishing Limited, srpanj 2013
Marketing and Entrepreneurship have, until quite recently, remained two quite independent scholarly... Cijeli opis
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Marketing and Entrepreneurship have, until quite recently, remained two quite independent scholarly domains. In 2002, Morris et al. provided a definition of Entrepreneurial Marketing as, "an integrative construct for conceptualising marketing in an era of change, complexity, chaos, contradiction, and diminishing resources, and one that will manifest itself differently as companies age and grow. It fuses key aspects of recent developments in marketing thought and practice with those in the entrepreneurship area into one comprehensive construct."

Informacije o knjizi

Puni naziv Entrepreneurial Marketing
Autor Zubin Sethna
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2013
Broj stranica 320
EAN 9781781907863
ISBN 1781907862
Libristo kod 01353586
Nakladnici Emerald Publishing Limited
Težina 666
Dimenzije 171 x 247 x 24

Kategorija

Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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