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Empowering Brands with Customer Integration

Name: Empowering Brands with Customer Integration
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 09545872
Price: 61.44 EUR
Availability: InStock

Jörg Sesselmann

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 09545872

Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, studeni 2015

Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding persp... Cijeli opis

Libristo kod: 09545872

154 b

61.44 €

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Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.§

Informacije o knjizi

Puni naziv Empowering Brands with Customer Integration

Autor Jörg Sesselmann

Jezik

Engleski

Uvez Knjiga - Meki uvez

Datum izdanja 2015

Broj stranica 99

EAN 9783658116385

ISBN 3658116382

Libristo kod 09545872

Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Težina 1607

Dimenzije 148 x 210 x 7

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research

Economics, Finance, Business & Management > Business & Management > Business strategy

Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation

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