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Electoral Strategies and Political Marketing
Jezik
Engleski
Engleski
Knjiga
Tvrdi uvez
Despite the central importance of elections to representative democracy, there is no systematic stud...
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Libristo kod: 04595361
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304 b
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Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
Informacije o knjizi
Puni naziv
Electoral Strategies and Political Marketing
Autor
Shaun Bowler, David M. Farrell
Jezik
Engleski
Engleski
Uvez
Knjiga - Tvrdi uvez
Datum izdanja
1992
Broj stranica
245
EAN
9780333558942
ISBN
0333558944
Libristo kod
04595361
Nakladnici
PALGRAVE MACMILLAN
Težina
500
Dimenzije
140 x 216 x 19
Kategorija
Society & Social Sciences
>
Politics & government
>
Political structure & processes
>
Elections & referenda
Society & Social Sciences
>
Politics & government
>
Political structure & processes
>
Political structures: democracy
Society & Social Sciences
>
Politics & government
>
Political activism
>
Political campaigning & advertising
Economics, Finance, Business & Management
>
Business & Management
>
Sales & marketing
>
Market research
Time period qualifiers
>
c 1500 onwards to present day
>
20th century, c 1900 to c 1999
>
Later 20th century c 1950 to c 1999
>
c 1980 to c 1989
Time period qualifiers
>
c 1500 onwards to present day
>
20th century, c 1900 to c 1999
>
Later 20th century c 1950 to c 1999
>
c 1990 to c 1999
