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This collection of papers by scholars in the field of economic psychology aims to demonstrate the varied ways in which the insights of psychology have been applied to the understanding of economic behaviour. The volume attempts to reveal how the application of psychology to economics restores its veracity and to demonstrate the relevance of economics to the human condition and to efforts to improve it. The selection was made in consultation with nearly 40 figures in the field and should be of interest to students or researchers of economics or psychology.