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Eco-Innovations in Emerging Markets

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Eco-Innovations in Emerging Markets Pável Reyes Mercado
Libristo kod: 02974903
Nakladnici Palgrave Macmillan, svibanj 2016
Through§a comprehensive analysis of cognitive factors and eco-innovation attributes,§this book provi... Cijeli opis
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Through§a comprehensive analysis of cognitive factors and eco-innovation attributes,§this book provides an understanding into why and how renewable energy§technologies are adopted in an emerging market. Drawing on theories such as§theory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitive§model to analyse consumer behaviour in this area. Through the use of advanced§statistical techniques such as Partial Least Squares, the book presents empirical§data and discusses the implications they pose for policy makers and corporate§managers.§

Informacije o knjizi

Puni naziv Eco-Innovations in Emerging Markets
Autor Pável Reyes Mercado
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2016
Broj stranica 131
EAN 9781137587411
ISBN 1137587415
Libristo kod 02974903
Nakladnici Palgrave Macmillan
Težina 341
Dimenzije 148 x 210 x 13

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Behavioural economics
Economics, Finance, Business & Management > Economics > Development economics & emerging economies
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
Earth Sciences, Geography, Environment, Planning > The environment > Sustainability
Technology, Engineering, Agriculture > Energy technology & engineering > Alternative & renewable energy sources & technology
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