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Dynamics of Competitive Advantage and Consumer Perception in Social Marketing

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Dynamics of Competitive Advantage and Consumer Perception in Social Marketing Kapoor
Libristo kod: 08656677
Nakladnici Idea Group,U.S., kolovoz 2013
"This book explores important social issues that call for reform such as health care, self-perceptio... Cijeli opis
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"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.

Informacije o knjizi

Puni naziv Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
Autor Kapoor
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2013
Broj stranica 247
EAN 9781466644304
ISBN 9781466644304
Libristo kod 08656677
Nakladnici Idea Group,U.S.
Težina 1001
Dimenzije 183 x 260 x 28
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