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Does PR rule the world?

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Does PR rule the world? James Wallman
Libristo kod: 06828893
Nakladnici VDM Verlag Dr. Müller, studeni 2008
Does PR rule the world? is a study into the primary definers of travel journalism, asking an essenti... Cijeli opis
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Does PR rule the world? is a study into the primary definers of travel journalism, asking an essential question: do journalists decide what is and isn't news on their own, or do public relations experts manipulate the news to their agenda? Through the prism of one event, the launch of easyCruise from easyJet founder Stelios Haji-Ioannou, James Wallman investigates one of journalism's most pressing dilemmas. Featuring insights from media commentators Noam Chomsky and Stuart Hall, as well as interviews with journalists - including the Mail on Sunday's travel editor Frank Barrett and the Financial Times How to Spend It's deputy editor Claire Wrathall - Wallman analyses whether it's journalists or PRs who ultimately decide what is and isn't news, answering the key question: does PR rule the media world?

Informacije o knjizi

Puni naziv Does PR rule the world?
Autor James Wallman
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2009
Broj stranica 60
EAN 9783639209563
Libristo kod 06828893
Nakladnici VDM Verlag Dr. Müller
Dimenzije 140 x 222 x 28
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